ELF COSMETICS
"Look Beautiful under the mistletoe"
"Affordable Beauty"
"Look exclusive, reasonably"
I was thinking about doing e.l.f cosmetics in a holiday related ad. One of the things that stands out to me about e.l.f cosmetics is that they are more than reasonably priced for women and young girls to be able to afford on a budget. They sell a variety of products, such as eyeliner, lip glosses, mascara's, concealers, foundations, nail polishes, brush sets etc. Their main colors schemes consist of basic black and white. For an added Christmas theme I was thinking about playing with white snow against a black background effects (A haunting Carol of the Bells) e.l.f provides a good selection of makeup at reasonable prices for those who can't afford pricey cosmetics, but still want to look beautiful. This reaches out to Mothers/ College students/ Young girls just learning how to apply makeup.
